Introducing our New Brand: UFOU

At HOW Group, we continuously seek out brands that not only complement our existing collection but also elevate the standards of workplace design. UFOU is the latest addition to our office and commercial furniture range, bringing innovation and sustainability to their workstations, phone booths, office chairs, and meeting tables.

BY HOW. GROUP

PUBLISHED August 26, 2024

A perfect match for our philosophy and values

At the heart of HOW Group’s design philosophy is the Bauhaus principle of "Design for all" where every piece of furniture is crafted with a balance of form and function. UFOU embodies this philosophy by integrating progressive European design with the distinctiveness of local cultures and global influences. This approach results in products that celebrate both form and function, designed to enhance the way we use the modern workplace.

The products we have added to our collection are thoughtfully designed to foster connectivity, support productivity, and promote well-being, making them a natural extension of HOW Group’s current range. The Torii workstation exemplifies this philosophy with its sleek, minimalist design inspired by traditional Japanese architecture. It balances the need for personal focus with opportunities for spontaneous communication, making it a perfect blend of form and function.

Unique Offerings that Fill a Gap in Our Collection

UFOU fills a distinctive gap in our collection with their unique fusion of European, Scandinavian, and Asia-Pacific design principles. While our collection has always aimed to provide a wide array of styles and functional solutions, UFOU brings an additional layer of depth and versatility. Their collection is a melting pot of cultural diversity, combining Eastern and Western design philosophies to create products that resonate with a broad and evolving audience.

UFOU’s products are highly adaptable, suitable for various environments, and are crafted with an emphasis on sustainability. By integrating innovative materials and sustainable practices, UFOU enhances our collection with forward-thinking solutions that address the growing demand for environmentally conscious design.

The Layer Chair series stands out with its focus on sustainability. It reduces plastic usage and carbon footprint while offering versatile options, from meeting chairs to bar stools, making it a valuable addition to any contemporary workspace.

A Diversity of Choice

In an era where workspaces must adapt to rapidly changing demands, UFOU offers solutions that are both versatile and sustainable. Their furniture is designed to enhance workplace experiences, making them an ideal choice for our clients who seek to create functional spaces.

The PitStop Phone Pod is a prime example of UFOU’s versatility, offering a private, acoustically optimised space for focused work or conversations. Its sleek design and modular construction make it a valuable addition to any office, enhancing both productivity and employee well-being.

UFOU’s range caters to diverse needs, whether it’s creating collaborative spaces, providing quiet zones for focused work, or ensuring that each piece contributes to the overall well-being of employees. The brand’s dedication to sustainability also aligns with the increasing importance of environmentally friendly practices, allowing our clients to make responsible choices without sacrificing quality or design. With UFOU, clients can expect to create workspaces that are not just functional, but also conducive to creativity, collaboration, and productivity.